Product design for a moving market.

by Roy Paul Prosise on October 16th, 2014

Be Known produces a Baby Bottle Holder called Lil-Helpers.  When this product was launched into the market we did not realize baby bottles were about to change to larger volumes and many different 3D shapes. We had developed a smaller les flexible design that could not adapt or fit to these changes. So, rather than having two different products in the market, we made a radical change to the production line and created a more flexible design to accommodate all bottle shape and sizes. This also allowed us to promote this change as a improvement in the market place. In return we were able to move this product into the largest baby retailer in the country!

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