Don't just show up to a Buyers meeting, Blow them away!

by Roy Paul Prosise on October 17th, 2014

One of the most important meetings is with a Buyer! Even in the early development stages of a company we try to prepare for that opportunity to present to a large retail buyer with success. The goal of course is having a good product but their needs to be more! In a recent case we knew we needed to stand out in a busy shelf space. So we planned to launch a family of products that not only fit in a busy shelf space with other products but stand out or even take the space! The other support we used is our ability to provide marketing materials for the retailer. We showed the buyer our ability to promote our products and able to send customers to them as well. This strategy proved to be successful!


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