Trade Shows, The Hype.

by Roy Paul Prosise on November 13th, 2015

​Tradeshows are a great place to spend all your money! Booth design, Booth construction, tradeshow fees, shipping, set-up, labor, give-away samples, hotels, travel, meals, and other supplies can really add up. The first show is always the most expensive to cover the booth materials, but even after the first show you can spend $20-30k per show.
The real question is are you getting the exposure, sales, new relationships to justify that investment you put into a tradeshow?
Probably, definitely not! Granted, it is hard to really quantify the future value of relationships you make at a show unless you are taking hard purchase orders, and sure, it is a great environment to launch a new product with professionals able to validate your product. But there are much more effective ways to spend $30,000.00 for better results. At the end of the day, what you really want out of a tradeshow is sales. After doing our fair share of tradeshows, we found that it is more cost effective to send a sales rep with product to walk the tradeshow that way you are paying for the badge and not the booth, but still able to have a presence.

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